Safelite Announces New Windshield Recycling Program
Rob Houglum ZIPGlassNetwork.com Monday, April 23, 2012
 Safelite Auto Glass voiced, during the weekend, the beginning of a new wide-scale windshield recycling programme for the company. Safelite expects the programme to save 12-15 million tons of material.
Window recycling is a natural progression in our attempts to be an environmentally sustainable company, as a part of our corporate responsibility standards," says Safelite spokesman Melina Metzger. "We actually commenced negotiating the provisions of our contract with our recycling partner back in Sep 2010. While we hit some roadblocks initially in implementing the program, we are pleased to be moving forward."
Safelite plans to have an expanding roll-out of the programme beginning on the East Coast.
"Our Braselton Distributing Center was first to begin the collection process in December 2011," claims Metzger. "So far, we've rolled it out to 42 percent of our East Coast marketsbeginning with markets closest to the recycling plant and expanding outward each week."
Safelite will be collecting old windscreens and shipping to a recycling plant through existing freight lanes. In addition, the company is recycling wooden pallets used in glass distribution and using as mulch. The pallet nails are also being captured and sold as a low-end recycled metal.
In parent organization Belron's July 2011 Corporate Responsibility Report a goal was set to cut back the amount of glass it sends to landfills to 0 by 2015. At the time of the report Belron was recycling 58 percent of windscreens it replaced.
Tags: safelite, zipglass.com. newwindshields.com
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